How to do SEO for your Online Presence

Search Engine Optimization (SEO) is a very important part of digital marketing, but it's also one of the most confusing. 

What purpose does SEO?

Search engine optimization (SEO) is a method of optimizing content so that it ranks higher in search engines. This can be done through content creation and metadata.

Search Engine Optimization (SEO) is not a piece of cake

Search engine optimization (SEO) is a complex activity that requires a lot of time, effort, and expertise to achieve significant results. 

SEO Tools

When it comes to increasing search traffic, there are tons of ways to go about it. From starting a blog and writing high-quality content to create a strong social media presence.

On-page SEO

On-page SEO is not just about the keywords though; it is also about the quality of content on the page and ensuring your website has as much relevant content as possible.

5 Essential practices for a good Search Engine Optimization (SEO)

The term meta-keywords may sound a bit old-fashioned as if it's something from the pre-Google era. 

Using meta-keywords to increase search traffic

Google Analytics and Google Search Console (formerly known as Google Webmaster Tools) are both important tools for any webmaster. 

Google Analytics and Google Search Console

Schema is a set of markup elements that Google, Bing, and Yahoo use to understand the info on your page and to display it in search results.

Schema can also help you increasing your search traffic

Content marketing is the name of the game today, with social media and other vital factors considered to be immaterial in the face of content. 

Importance of content marketing for increasing traffic

Track your writing progress accurately

If you are a freelance writer, it is quite important to track your writing progress. This can be done by using a simple Excel spreadsheet.

If you have a business, you will have to invest in Google Adwords, Facebook Ads, and other search engines to get traffic.

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